FOR IMMEDIATE RELEASE December 15, 2004

YOPA the original yoga backpack, pilates crossover backpack at Snowbird UtahNEW YOGA / SKI / SNOWBOARD CAMP COMING TO SNOWBIRD
WILD MOUNTAIN YOGA BEGINS FEB. 27, 2005

SNOWBIRD, UTAH - The long-standing practice of incorporating yoga into Snowbird's ski and snowboard camps becomes part of the curriculum in 2005 as the Utah resort welcomes Wild Mountain Yoga and its founders Jo Kirsch and Bob Speck.

Wild Mountain Yoga at Snowbird sponsored by YOPATM yoga packs will take place at Snowbird Feb. 27 through March 3, 2005 under the direction of Kirsch, certified to teach yoga by Beryl Bender Birch, author of best-selling books "Power Yoga" and "Beyond Power Yoga."

"There is nothing like the feeling of being in the mountains with others, sharing experiences as we learn about ourselves - body, mind and spirit - and exploring the joys of movement and the power of yoga," said Kirsch, whose Wild Mountain Yoga is based in the Green Mountains in Manchester Vermont.

Wild Mountain Yoga specializes in Ashtanga yoga, a practice that is especially beneficial to skiers and snowboarders because it targets core strength while increasing flexibility and correcting imbalances. "This powerful form of yoga practice can help you have a more powerful and inspirational skiing experience," said Kirsch.

Camp enrollees will begin their days with stretching and warm-up poses then spend their days on the slopes with the staff of Snowbird's professional Mountain School. Après-ski relaxation will include post-exercise classes specifically designed to target the skiing and riding body.

"Yoga and Snowbird's camps is nothing new," said Snowbird Mountain School Director Maggie Loring, herself a frequent yoga participant. "Many of the students in our Women's Camps have taken yoga classes through the Cliff Spa. Now we're incorporating yoga into the curriculum of the camp."

Wild Mountain Yoga sponsored by YOPA yoga packs includes four nights lodging at the Cliff Lodge, Wild Mountain Yoga, Cliff Spa access, lift tickets, four days of on-hill coaching, four breakfasts, four lunches, welcome reception and celebration dinner, complimentary gifts including a YOPA yoga pack and ground transfers, The cost per person based on double occupancy is ,285. Wild Mountain Yoga at Snowbird is open to intermediate through expert skiers and snowboarders and all levels of yoga experience.

YOPA yoga packs are a new Utah product developed by yoga enthusiast Fern Baird. The packs are a balanced, durable solution to carrying yoga essentials as well as other sports gear. Learn more at www.yopabags.com.

For additional information about Wild Mountain Yoga and Snowbird's other innovative camps, go to www.snowbird.com/camps or call (801) 933-2170.